04
Case study, Emergent
Building Trust In A Category Built On Hype.
We helped builders connect with builders.
01
The Brief
Build awareness and credibility for Emergent within the AI and developer ecosystem.
Drive consideration by showcasing practical use cases and real-world applications through trusted creators.
02
Success Looked Like
- Strong credibility among developers and founders
- Educational content that simplified complex concepts
- Conversations around practical implementation
- Higher trust within the AI community
03
The Social Tag Playbook
Trust is hard to earn in the AI category.
Especially when everyone is promising the future.
To establish credibility, we partnered with developers, AI educators, founders, and builders who could demonstrate real applications of the platform.
Instead of talking about possibilities, creators showcased actual workflows, projects, and outcomes.
The result was content that educated, informed, and inspired action.
04
The Impact
10M+
Views across all phases
50K+
Meaningful audience interactions
05
Creator Selection Strategy
Akshat
His startup-focused audience made him a natural fit for promoting AI-powered product building.
Khushika
Selected for her relatable storytelling that simplified technical concepts for a wider audience.
Ayushman Pandita
Helped showcase real-world AI building workflows through educational, creator-led content.
Saksham
Chosen for his strong credibility among startup founders and technology enthusiasts.
Jadhesh
His educational approach effectively communicated Emergent's value to builders and developers.
Zeel
A trusted tech creator who consistently engages audiences interested in AI innovation and startups.
Mohit Nagore
His developer-focused audience aligned well with Emergent's product and builder ecosystem.
Rishi Udapurkar
Selected to connect AI product building with practical business and founder use cases.
Vishnu Vijayan
His audience of early adopters helped drive awareness among AI-curious creators.
Anik Jain
Brought strong credibility and educational depth to the campaign through AI-focused storytelling.
Tirth
Chosen for his audience of founders and technology enthusiasts exploring new AI tools.
Ansh Mehra
His founder-first community made him an ideal creator for driving product awareness and adoption.
06
The Content
07
Why It Worked
Because trust isn't claimed.
It's demonstrated.
By letting experts lead the conversation, we built confidence through authenticity and proof.