03
Case study, TopView
The Best Ads Don't Feel Like Ads.
We made performance marketing look effortless.
01
The Brief
Increase awareness of TopView as an AI-powered creative solution for marketers and content creators.
Showcase how brands and creators can accelerate content production without compromising quality.
02
Success Looked Like
- Marketers discovering new content creation workflows
- Demonstrations of speed and efficiency
- Increased consideration among performance-focused creators
- Educational content with high engagement
03
The Social Tag Playbook
Modern marketers don't need convincing that AI matters.
They need proof that it works.
We partnered with marketers, founders, entrepreneurs, and content creators who challenged TopView in real-world scenarios. From creating ads faster to streamlining creative workflows, creators documented their experience using the platform.
The campaign transformed product capabilities into tangible business outcomes.
No buzzwords. No jargon.
Just results.
04
The Impact
285K+
Organic views across the campaign
10K+
Likes & comments
169K+
Views on the top-performing video
05
Creator Selection Strategy
Ansh Mehra
A trusted AI creator whose audience actively explores tools that enhance content creation and productivity.
Somrat Dutta
Ideal for detailed product walkthroughs, helping creators understand TopView's end-to-end AI video workflow.
Rishi Udapurkar
His founder and creator audience aligned well with TopView's positioning as an AI-powered video creation platform.
Anik Jain
Leveraged for his credibility within the AI community and ability to educate audiences on emerging creator tools.
Manav Kwatra
Selected for his creator-first audience seeking faster, scalable content production workflows.
Ayushman Pandita
Known for practical AI tutorials that make complex technology accessible and actionable.
06
The Content
Ansh MehraAnsh MehraSomrat DuttaSomrat DuttaManav KwatraAyushman Pandita07
Why It Worked
The campaign didn't ask audiences to believe.
It showed them.
And seeing has always been the strongest form of persuasion.